By Acty, September 25, 2013
You’ve probably read that rich snippets are an overlooked but essential component of your SEO success.
Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise.
Fantastic. That’s great news. But … what exactly is a rich snippet, anyway? And why are they so important, for ecommerce marketers, in particular?
Implementing rich snippets
– especially on an ecommerce site with hundreds, even thousands, of products – can have a huge impact on your website’s performance. It can help you see:
> Higher rankings in search results
> Better clickthrough rates from search results
> More qualified traffic and better conversion rates
In working with hundreds of ecommerce sites, we know that the use of rich snippets is one of the key differentiators in helping you dominate your market share.
First, What Are Rich Snippets?
Rich snippets are microdata—HTML coded bits of information that make it easy for search engine crawlers to comprehend what searchers are inherently capable of inferring from your website without having to click through to the result.
When a user reads the meta description accompanying a link in the search results, they can naturally identify things like names, places, products, and more. Things that search engine crawlers, no matter how much they’ve evolved (and they’ve definitely evolved) still can’t quite separate from the other words in a sentence.
For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. This information can display product, price, availability, and product reviews.
With this extension, we inject an Html code in product page with major product info (name, price, url, reviews if available and breadcrumb information).